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Every year, MDLF measures the impact of its work on the financial
viability of independent news businesses.
The special nature of what we do, providing low-cost
financing to independent news media, allows us to collect in-depth financial
reports from each of our clients on a monthly basis. By examining changes in
key data vital to their commercial sustainability – sales; numbers of readers,
listeners or viewers; and overall financial viability – we can obtain a clear
insight into the impact our work has on client businesses.
The key findings of the Impact Dashboard 2007 include:
- In 2006, more than 25
million people in developing democracies got their news from 27 MDLF
clients.
- After five years with
MDLF, clients on average had increased their readers, listeners or viewers
by 18 percent.
- In 2006, 27 MDLF clients
together generated nearly $124 million in sales compared to $104 million
in 2005.
- After five years with
MDLF, clients on average had increased their sales by 361 percent.In 2006, each dollar invested
by MDLF leveraged $3.78 in sales by MDLF clients, compared to $2.49 in
1999.
- For every $10,000 invested
in 2006, MDLF supported access to independent news for 7,824 readers,
listeners and viewers, compared to 4,328 in 1999.
Although challenges remain over how we collect and analyse
this data, we think the Impact Dashboard provides a valuable measure of the
real impact of our work.
Read the full Media Development Impact Dashboard 2007 here.
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